Ford MakeItDriveable Stockholm Challenge Privacy Statement


1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding your PII provided online in connection with the Site. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through the Site, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the Site, you agree to the terms of this privacy statement.


2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to is administered by a third-party vendor on behalf of Ford-Werke GmbH, Henry-Ford-Straße 1, 50735 Cologne The business purpose of this website is to provide access to informational materials related to SYNC AppLink Smart Device Link and Ford branded Challenge events that may allow a mobile application to interact with Ford

in-vehicle technology.


3. Personally Identifiable Information We Collect From You:

We need to collect PII, including: individual name as well as team member names, title, phone and email address in order to open your user account, register you to the Ford MakeItDriveable Stockholm Challenge, contact you, verify user identity and to allow you access to the site. If you opt not to provide us with PII, you can still access our Site; however will be unable to participate in the Ford MakeItDriveable Stockholm Challenge and in certain promotions or receive product information. 


This site may use session and persistent “cookies” (defined below in Section 7) to collect and analyze the data described herein and in order to verify log in credentials. An explanation on collection methods and how they work is included in Section 7 – Methods to Collect Information, below. 


Please keep in mind that if you disclose personally identifiable information or other sensitive data through the Site's chat room, message board, or other public online forums, this information may be collected and used by others.

4. How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on the Site may be used to:
Manage the Site and the Ford MakeItDriveable Stockholm Challenge Fulfill a site user request (e.g., send marketing or promotional materials including emails or other information) Respond to your comments or requests for information Meet a request for or to develop new products or services Make the user experience more user friendly Develop new and improved events, products, services and let you know of other Ford challenges Contact you if necessary in connection with the Ford MakeItDriveable Stockholm Challenge Generate Site analytics that improve our site layout, content, challenges and services Protect Ford, its business and its Intellectual Property Rights and enforce the Terms and Conditions Comply with legal requirements.



5. Other Information We Collect From Site Visitors:

Ford collects IP addresses from Site Visitors. This means that we do not track the site visitor on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate basis that includes all Site visitors. This includes tracking the Site pages that are visited, how often links are used and which pages, widgets and features of the Site our Visitors choose to view, IP addresses, browser
information, platform type, operating system information, number of clicks, cookies or the amount of time spent on our Site.


Our primary goal in collecting this information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) and to collect aggregate or other information about site Visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.

6. How We Use the Aggregate Information We Collect:

Aggregate information collected on the Site may be used to:
Compile aggregate and statistical data to help in website design and to identify popular features Measure Site activity to allow us to update our Site to better meet user wants and needs Provide you content that may be of interest to you based on pages visited and items viewed
Make the user experience more user friendly
Develop new and improved products, services and marketing


Ford utilizes aggregate information for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:
Is performed on an aggregate level and is not used to identify you or your information personally May involve the use of a third-party vendor acting on behalf of Ford Is performed in order to improve our websites and the user experience May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites.

7. Methods to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions
or features.


This Site may use third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to capture clickthrough statistics for site metrics. 


Ford may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were 

printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

This Site may generate a “session log” when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came,
the website that referred you, the pages you visited and the date and time of those visits.


Users may be directed to the Site via banner ads or site links. Ads or site links that are placed by Ford use cookies or web beacons to deliver metrics on the effectiveness of the ads or links.


8. Sharing Your Information:

Ford does not sell, rent, share or otherwise provide any of your PII to anyone other than for managing the Site and the Ford MakeItDriveable Stockholm Challenge and for Site analytics as described in this policy. Ford does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

PII that you provide to us in the course of using our Site features or participating in the Ford MakeItDriveable Stockholm Challenge may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services to the extent permitted by applicable law.

We may share PII that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

We may share PII with vendors, contractors or partners in the normal course of business. Vendors, contractors or partners of Ford who have access to your PII in connection with providing services for Ford are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Ford.

Site metrics for the Site may be shared with other Ford Motor Company websites or subsidiaries or affiliates.

Ford will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the Site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this Site; or (c) act under exigent circumstances to protect the personal safety of
Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.


Contest or sweepstakes entrants only: If you are providing PII in connection with the Ford MakeItDriveable Stockholm Challenge or a contest or sweepstakes through this Site, and if you are selected as a winner, we may include your personally identifiable information in a publicly available winner’s list. See the applicable contest or sweepstakes rules.

If we become involved in a merger, acquisition, or any form of sale of some or all of our assets we may transfer your PII to the  purchaser/surviving entity.



9. Access To and Control Over the Use of Your Information:

If you or someone else on your behalf has submitted your personally identifiable information to the Site you can access this information by contacting us at

The scope of access available for this request is for information stored in the database that holds the data for Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.


10. Security of Your Information:

Safeguarding information of Visitors to the Site is important to us. While no systems, applications or websites are 100% secure, we use  systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personally identifiable information, such as email address or telephone numbers, to the Site we use technologies such as “Secure Socket Layers” (SSL) or “Transport Layer Security (TLS) to protect your data. SSL and TLS are encryption technologies that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

Vendors, contractors or partners of Ford who have access to your personally identifiable information in connection with providing services for the Site are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for Ford or in connection with the Site.

11. Security of Your Information:

By visiting this Site and by providing your PII to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your PII and non-personally identifiable information in accordance with this Privacy Statement. Therefore, by visiting this Site and by providing such information, you consent to the transfer of such information across country borders. You hereby acknowledge that you provide your
PII to Ford at your volition and that you are not under a legal obligation to provide your PII to Ford.


12. Links to Other Sites:

The Site may provide links to other websites and services. We encourage you to review the privacy statements of all Sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. Ford is not responsible for the privacy statements, content or data handling practices on other websites.


13. Children’s Privacy:

Ford does not knowingly intend to collect PII from children under 14 years of age

If a child has provided us with PII a parent or guardian of that child may contact us at the details below if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for the Site.


14. Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for the Site, Fords privacy practices, or have any questions regarding the contents of this website please contact us at or the details below

Ford is committed to working with Visitors to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your PII. Ford will be happy to respond to your questions and comments.


15. Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for the Site in order to reflect any changes to the Site or our privacy practices. If we update this statement, the new statement will be posted to the Site ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is February 12th, 2020.