5. Entertainment {

 

Spending time in your car doesn’t have to be boring which is why radio continues to be a hugely popular in car experience.  Have an entertainment focused application that could benefit from being AppLink enabled? Sure we are looking for music, podcasts and news apps but is there something we haven’t thought about yet?  And no, unfortunately gaming and video applications are not appropriate here. 

 

}

4. Business to Business {

 

Have a taxi fleet or small business and want to deliver an easier access point for communicating with drivers?  AppLink and the SYNC 3 screen offer a great mechanism to interact with a fleet of vehicles.

 

}

3. Money:  Micro-Transactions {

 

Have an app or service requiring a transaction that drivers could use on a frequent basis? We’re not just talking about parking but payments for fuel, tolls but anything that could enhance the in car experience and convenience factor.  

 

}

2. Automotive Data:  Monetisation Opportunities {

 

Vehicles generate datasets every second they’re on the road. How could this data be used to the benefit of society as well as driving additional revenue?   Do you have a new idea or monetisation opportunity?

 

}

The broad themes are:

1. Productivity: Business Solutions & Tools {

 

In our increasingly busy, mobile lives, the car can function as a second office. But in-car productivity needs to be both simple, easy and most importantly safe. Could your app facilitate mobile working on the move? Does it innovate as well as re-define and imagine productivity on the go?

}

Want to help change the way the world moves?
Join Ford in Tel Aviv this September for exclusive access to car development kit, embedded modem API’s, testing, mentoring, focus groups and real business opportunities with the potential to reach millions of drivers around the world.
Tracks
We’re inviting companies who have working mobile apps and digital services that fit a few broad themes covering two distinctive Go-To-Market categories.  Come build with us!

The 2 Go-To-Market categories are:

 Category 1  - Adaptors:  Have an existing iOS or Android app you want drivers to have safer and easier access to while on the go?  AppLink offers you the ability to utilise the SYNC 3 in vehicle screen, audio controls and depending on the business case a link to use vehicle data.  

Category 2 - Envisioners:  We are looking for companies who have driver focused services as well as solutions for use in vehicles in the mid term (think 2020 and beyond).  For example what could a passenger in an autonomous vehicle do with their time while being ferried to their next destination?  Could embedding monetisation and transaction opportunities in vehicle offer customers value? We will be using this track to solicit ideas in order to ‘strike up a conversation’ with companies we may want to collaborate with.   Come talk with us!

Category 2 - Envisioners: We are looking for companies who have driver focused services and solutions for use in vehicles in the near to mid-term (think 2020 and beyond).  We will be using this track to solicit real ideas in order to identify potential business opportunities we may want to pursue together.

City Tour
TBC - cities for pre-events 
Tel Aviv {

Date

Venue

Herzliya {

Date

Venue

Jerusalem {

Date

Venue

Beer Sheva {

Date

Venue

Benefits
Take your app to a new global audience by getting "In the Car".
boost your app {

Access a global base of 6.5 million AppLink enabled vehicles.

}
real results {

Adapt your working iOS or Android app into a functional SYNC AppLink prototype, with one-to-one support from Ford Technical advisors.

}
test & learn {

Get instant, honest feedback from real customers with our drop-in, on-site customer focus groups.

}
build your network {

Connect and build relationships with experienced Ford and leading executive mentors from across the business to help identify real business opportunities.

}
global reach {

Winning apps will have the potential to gain promotion & exposure at high profile international Ford events like Mobile World Congress 2019 and open up other possibilities of working with Ford and its partners.

}
prize package {

Total prize fund of 30K Euros including cash as well as access to a Fast Track fund which will be used to cover travel  and expenses. Winners can access and use funds for travel to Ford offices around the world including Detroit, Palo Alto and/or  London for 1:1 meetings with Ford executives as well as MWC 2019 in Barcelona Spain.

}
Agenda
TBC

Your app doesn’t fit these themes?

Don’t worry as you can still apply for our “Wild Card” slot.

Mentors
TBC - some information about some of the mentors who will participate
Joey Tribbiani {

Innovation Manager at Ford

Chandler Bing {

Innovation Manager at Ford

Ross Geller {

Innovation Manager at Ford

Hank Moody {

Innovation Manager at Ford

FAQs
 Get all the information you need, at a glance.

Frequently asked questions

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Questions?
For more information about AppLink (SDK and documentation)
go to developer.ford.com

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