About The 2021

Virtual Challenge

This year we are of course hosting our event virtually but will not be sacrificing any of the usual agenda or experience. In its 8th year MakeItDriveable is an opportunity to engage directly with Ford and to potentially fast track your idea to market.  If accepted to attend you will have a chance to meet with Ford executives, engineers, business teams as well as invited guests.

Applications will open soon

Check Out Highlights From the 2019 Edition

MakeItDriveable
Lisbon Edition

The Challenge Areas 

Of Focus:

Beamed In
Services delivered directly into vehicles via the embedded modem
Brought In
Apps and services brought into the vehicle via the customer’s smartphone

Who Should Apply?

This Challenge is for companies interested in "getting in the car" with either an idea for the Connected Vehicle or an iOS/Android application. 
From accepted companies we welcome tech teams as well as business and creative thinkers to participate.
Come develop and create with us!
 

Some initial ideas to get you on the right track:

The ‘Beamed-In’ Challenge

This is for you if interested in enhancing capabilities and delivering content/services tapping vehicle connectivity (via embedded modem).  
Some new Ford vehicles are now connected to 4G data networks and with customers consent have the capability to deliver a whole range of beneficial services.
vehicle health.png

In-Vehicle services

Content and services that can enhance the in-vehicle experiences

voice.png

Voice Based

Experiences

Using Voice to interact with vehicle content and services

secure to vehicle.png

Secure Delivery

to Vehicle

Tapping Ford's API to remotely lock/unlock the vehicle, to deliver packages, or other services

remote capabilities.png

Gaming

While in park the driver has the ability to play games using in-vehicle screen and controls

ARROWS 3.png
 

Focus Areas

The ‘Brought-in’ Challenge

You should apply if your iOS/Android-based app can deliver a safer experience directly to the driver using Ford’s in-vehicle infotainment system.
For further information visit the Ford Developer site
developer.Ford.com
Productivity WHITE.png

Productivity

While maintaining full focus on the road, how can the driver be
more productive

health WHITE.png

IoT/Driver Health/Fitness

How can the vehicle help contribute to the driver's well-being

entertainment WHITE.png

Audio

How can the driver experience be improved by providing the media the driver most desires

locTION WHITE.png

Location-Based Services

Let drivers discover what is around them or engage with their surroundings

ARROWS 6.png
what can I win.png

Why Attend?

It’s pretty simple.  We are very focused on ensuring accepted companies gain value by participating. Ultimately, you should consider the Challenge as a way to ’fast track’ your engagement and opportunity to work with Ford.

what can I win-1.png
The Challenge
Workshops:

This year we will have several virtual workshop sessions that will occur throughout the event. More information on this will be announced soon.

why attend.png

What Can I Win

Here?

The Prizes are: 

2,500 Euros for Beamed-In

2,500 Euros for Brought-In 

virtual challenge.png

MID 

Virtual Event

This year's MakeItDriveable event will be our most ambitious to date! 
The full agenda and details will be announced later this summer.  Accepted companies will be notified via email.

 
how accepted2.png

Acceptance

into the Virtual Challenge

MakeItDriveable 2020 is invite-only and companies will have access to resources once accepted into the Challenge including:
  • Pre-Challenge workshops on Slack
  • Assigned Mentors
  • Virtual presentations to Focus Groups
  • Virtual access to Ford kit, technical and business teams
 

Virtual City Tour Dates

  • Spain - June 25 
  • Sweden - September 2 
  • Denmark / Europe - September 7  
  • Estonia / Finland - September 10  
  • Germany / UK - September 16 
  • Italy - September 23 
Get in the car with Ford!

Our Partners:

spring2_1 Cropped.jpg
Kabeela Life Logo.png
Capture d’écran 2020-08-23 à 12.21.45.pn
Israel-Italy.png
gorilla_capital.jpg
robocoast_tm_dih.png
Prizztech-logo_2013.png
tera-logo.png
Logo CPR.png

WINNERS

Logo HOMYHUB - Team HOMYHUB(1).png
logo-livil.png

RUNNERS UP

MINDZEIT_logo_2020 - C. K..png
Parkunload_Square_Color - Parkunload S.L

Applications are now closed

 

CITY TOURS COMPLETED