The 2021 Challenge
The eighth Edition of the Ford MakeItDriveable Challenge offers select companies an opportunity to fast-track products to market, targeting both our commercial and passenger vehicle customers.
About The 2021
Using our bespoke platform, accepted companies will have the opportunity to interact with a wide range of stakeholders across the Ford business.
The two-day event will include:
Customer Clinics (for specially selected companies)
Access to both Ford Business and Technical Experts
at MakeItDriveable 2021
We have recently made some announcements regarding adoption of both Google’s Android Automotive OS (select models from 2023) and embedded Amazon Alexa, with both offering a wider set of opportunities for delivery of experiences into Ford vehicles.
Ideas can be submitted that are applicable to our passenger, fleet and commercial vehicles and fit into the outlined categories.
Who Should Apply?
The Challenge is for European based companies (EU, UK, Turkey and Israel) interested in "getting in the car" with either a general idea for the Connected Vehicle, an idea utilizing Amazon Alexa Skills or an iOS or Android application.
We welcome tech teams as well as business and creative thinkers
The ‘Brought In’ Challenge
This Challenge is for Apps brought into
the vehicle with either an Android or iOS smartphone. Your Android or iOS application can be enabled to work in the vehicle using SmartDeviceLink. This technology allows the driver to access your application with
touch and voice.
The ‘Beamed In’ Challenge
Content and Services delivered directly into the vehicle with the embedded modem by utilizing the IVI system with no need for
a smartphone. Experiences are delivered via the cloud, utilize platform OS or are embedded directly into the vehicle.
Submissions should be applicable to one of the following category areas:
ICE Transition to BEV
BEV Fleet Management
Van Related Digital Ecosystem
Voice Based Experiences
Wearables & Active Lifestyle
Journey Related Experiences & Services
A total prize package of 10,000 Euro’s to be shared across 3 winning companies
Virtual Road Trips
We are hosting a series of virtual road trips to hear from the Ford team and test your ideas - join by your geography or by focus area to learn how Ford works with startups. Some companies will be selected to pitch during these events.