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2015

2016

2017

The 2021 Challenge

The eighth Edition of the Ford MakeItDriveable Challenge offers select companies an opportunity to fast-track products to market, targeting both our commercial and passenger vehicle customers.

2018

2019

2020

2021

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Berlin

Lisbon

Virtual

Tel Aviv
Dublin

Paris

Tel Aviv

Virtual

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About The 2021
Virtual Challenge

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Using our bespoke platform, accepted companies will have the opportunity to interact with a wide range of stakeholders across the Ford business.

The two-day event will include:

  • Customer Clinics (for specially selected companies) 

  • Master Classes 

  • Mentor Sessions 

  • Access to both Ford Business and Technical Experts

More Opportunities
at MakeItDriveable 2021

We have recently made some announcements regarding adoption of both Google’s Android Automotive OS (select models from 2023) and embedded Amazon Alexa, with both offering a wider set of opportunities for delivery of experiences into Ford vehicles.

TARGET AUDIENCE:

Ideas can be submitted that are applicable to our passenger, fleet and commercial vehicles and fit into the outlined categories.

 

Who Should Apply?

The Challenge is for European based companies (EU, UK, Turkey and Israel) interested in "getting in the car" with either a general idea for the Connected Vehicle, an idea utilizing Amazon Alexa Skills or an iOS or Android application.

 

We welcome tech teams as well as business and creative thinkers
to apply.

See you in 2022

 
 

Focus Areas

The ‘Brought In’ Challenge

This Challenge is for Apps brought into
the vehicle with either an Android or iOS smartphone. Your Android or iOS application can be enabled to work in the vehicle using SmartDeviceLink. This technology allows the driver to access your application with
touch and voice.

The ‘Beamed In’ Challenge

Content and Services delivered directly into the vehicle with the embedded modem by utilizing the IVI system with no need for
a smartphone. Experiences are delivered via the cloud, utilize platform OS or are embedded directly into the vehicle.

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Submissions should be applicable to one of the following category areas:

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Carbon Neutrality

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ICE Transition to BEV

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BEV Fleet Management

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Van Related Digital Ecosystem

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V2X

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Voice Based Experiences

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Wearables & Active Lifestyle

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Journey Related Experiences & Services

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In-Vehicle Entertainment

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Previous Winner News

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Mappo – and the launch of the Mustang Mach-E

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Ford drivers can now control their garage from anywhere and anytime with HOMYHUB

Highlights from MakeItDriveable
Virtual Challenge 2020

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Prizes

A total prize package of 10,000 Euro’s to be shared across 3 winning companies

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September 9

France/Nordics

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September 14

Germany/UK

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September 23

Italy/Spain

Virtual Road Trips

We are hosting a series of virtual road trips to hear from the Ford team and test your ideas - join by your geography or by focus area to learn how Ford works with startups. Some companies will be selected to pitch during these events.

Pre-Challenge Events - All Focus Areas

COMPLETED
COMPLETED
COMPLETED

Pre-Challenge Events - Specific Focus Areas

September 30

Commercial Vehicles

COMPLETED

October 7​

In-Vehicle Entertainment

COMPLETED

October 7

Wearables/Healthy/Active Lifestyle

COMPLETED

Event Partners

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Registration for 2021 is closed.

See you in 2022